McDonald’s is giving its burgers a makeover — here’s what you can expect
McDonald's has announced the changes they're going to be making to improve the freshness and juiciness of their burgers.
McDonald's has made some major changes to how they cook their burgers in a mission to make them less dry – here's what you can expect from the fast food makeover.
The new initiative was launched alongside their spring advert campaign, which promises the "best burgers ever", and seeks to make their burgers juicier through over 50 modifications.
Chris Young, McDonald’s senior director of global menu strategy, told the Wall Street Journal: "We can do it quick, fast and safe, but it doesn’t necessarily taste great. So, we want to incorporate quality into where we’re at."
They are making these changes in the wake of pressure from the growing burger restaurant market, specifically due to a similar process recently implemented at Five Guys.
These ideas came about in the test kitchen at the McDonald’s Chicago headquarters by chef Chad Schafer.
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What to expect:
- Six patties will be grilled at a time instead of eight for the auto-cooking mechanism to apply less pressure and retain more burger patty juices
- Big Macs will get more sauce
- Buttery brioche buns will be used and sliced with a thicker bottom to retain heat
- Sesame seeds will be more randomly scattered on buns to give a homier look
- Cheese will be taken out of refrigerators sooner so it melts more during cooking
- Onions will be rehydrated after purchase for more juiciness
- Lettuce and pickles will be stored in smaller containers so they must be refreshed more often
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Schafer said the new burgers are "hotter" and "meltier," and you can even "smell a big difference" in the new and improved burgers.
Young also told the Wall Street Journal: “We want to incorporate quality into where we’re at.”
The new version of the double cheeseburger was tested in Australia and is being rolled out at 13,460 US locations, starting with the West Coast and Midwest. The plan is to have the changes implemented in all US stores by early 2024.
