Dr Pepper launches limited edition flavor inspired by college football fandom
Dr Pepper has introduced a exclusive limited-edition flavor known as Hot Take, catering to a specifically chosen audience.
Drinkers facing significant price hikes as alcohol duty increases
Dr Pepper has released a new flavor, Hot Take, which takes inspiration from “the sport and all of the hot takes that come with college football fandom."
The new product is characterized as an exhilarating twist on the original 23 flavors, infusing the beloved and robust spicy notes of Dr Pepper while paying homage to the fervor that comes with college football.
This distinctive flavor is solely accessible to members of Pepper Perks, Dr Pepper's exclusive rewards program.
John Alvarado, SVP of Dr Pepper Brand Marketing, explained how the new flavor shows the company’s “commitment” to delivering new products.
"Dr Pepper is taking bold flavor steps with the launch of Dr Pepper Hot Take and it is a testament to our commitment to bringing fans sensational new products," he said.
Read more: Ina Garten's overnight mac and cheese recipe is perfect for ‘delicious’ meal
"Every year, we celebrate college football fandom and the new flavor is a 'hot take' on the well-loved tradition of sport and spice."
Pepper Perks members have the opportunity to acquire the new flavor by logging in and engaging in a scratch-and-win activity for a chance to secure it.
Alternatively, members can redeem 3,000 points to guarantee access to the flavor.
For those who are not yet Pepper Perks members, signing up opens the door to participate and potentially win.
Dr Pepper highlighted that the new, limited edition flavor will only be available while supplies last.
Don't miss...
Most Americans admit holiday season is worst time of the year for their diet [LATEST]
Eating this popular fruit could significantly reduce dementia risk, study finds [INSIGHT]
Gardener shares ‘brilliant’ food tip to keep slugs from eating plants [TIPS]
Taste of Home reviewer Gael Fashingbauer Cooper said first sip reminisced of a jalapeno margarita.
She added: “Dr Pepper is the perfect background for it – it’s already a bit spicy, a bit sweet and has a fascinating melange of flavors.
“Add in the peppery bite, and it’s a hot delight for those of us who love spice.”
