7-Eleven shoppers have only just realized quirk in logo and its unusual origin
Global convenience store 7-Eleven has changed its logo 13 times but shoppers have just learned the reason behind a quirk in the logo.
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Customers have only just spotted a quirk in the 7-Eleven logo, despite it being around for over 55 years.
The convenience store chain, which boasts more than 83,000 stores in 18 countries, has had its logo changed 13 times, with the most recent update in 2021.
However, it's only now that customers have noticed something peculiar about the logo.
One social media user pointed out: "Always wondered why 'ELEVE' is in uppercase letters and the 'n' is in lowercase letters." Another user responded: "I was today years old when I found this out."
Many admitted they hadn't noticed this design choice before. One person confessed: "I worked at one for five whole years and never noticed."
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Another added: "Wow! I never noticed that, nor would I ever have had you not posted this. Interesting. I wonder if it was an accident that no one ever noticed."
A spokesperson for 7-Eleven suggested that the lowercase 'n' in their logo was likely a deliberate design choice, as it's more visually appealing.
The real reason was, however, is believed to be because the wife of former president Joe C. Thompson reportedly thought a capital 'N' was "too harsh" and convinced her husband to change it to lowercase for the 1968 redesign of the 7-Eleven logo.
The spokesperson told Reader's Digest: "One theory is that Thompson's wife thought the logo seemed a little harsh with all capital letters and suggested that the capital 'n' be changed to lowercase so the logo would look more graceful."
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Since then, the logo has had a lowercase 'n' at the end of the word 'Eleven', keeping this style for its next five redesigns.
Reacting to this, one social media user said: "Never noticed it at all myself. New one opening a mile from my house this month; will check."
Another user commented: "As a graphic design student ... this bothers me." And another added: "This is almost as bad as the lowercase 'e' in the Home Alone title."
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